Your Advocates


Roxane Abelow

With over 20 years’ experience in the medical industry, working with doctors, nurses, hospitals, and administrators, Roxane understands the medical world from the doctor’s office to the internal workings of hospitals and physician’s practices large and small. She witnessed first-hand changes brought about by technology and the advent of HMOs that forever changed the doctor-patient relationship.  As an account representative, corporate trainer, branch manager and operations manager at major medical corporations, including Kendall Healthcare, she studied the needs of medical caregivers to best understand how to communicate with them and meet their needs. Her training at the University of Miami's Alfus Patient Advocacy Program is an ideal complement to her wealth of knowledge and experience in the medical industry. Member, National Association of Healthcare Advocacy Consultants.

“When a close friend was battling cancer and feared she was terminal, our conversations led her to realize she didn’t know a lot of facts about her disease and treatment options.  She asked me to accompany her on her next doctor’s appointment. Grateful to help, I had a prepared list of questions.  Her doctor spent a good amount of time with us, providing details and explanations.  I was satisfied leaving that office, feeling that my friend now understood her situation and the decisions she had to make.  ‘That was great,’ I said.  ‘Don’t you feel better now that you understand everything?’  With wide eyes and a puzzled expression, she said, ‘No.  What did he say?’   My friend was a smart woman.  She heard what I heard.  Or, did she?  Of course, when it’s your life and your fear and your anxiety, and you’re not so comfortable around doctors, it would be hard to understand what was just said in that office.  I heard words and was able to think critically, ask follow up questions, and challenge assertions.  She merely heard noise.  As did my parents a few years later when my mother, who lives four hours away, was diagnosed with stage three cancer.  Rapidly getting up to speed and putting together the right medical treatment team was critical to her survival.  A Patient Advocate would have been a wonderful addition to the team.”


Sheryl Kurland

Sheryl has worked for Johns Hopkins Medical Services Corporation, University of Maryland Medical Center, Humana, Doctors Health™, many physicians and specialists, and health care associations as a marketing/public relations consultant and professional medical/heatlh care writer.  She created a college course called “Medical Marketing for Physicians.”  Sheryl also is experienced with the elder population, having written a published book on couples married 50-plus years.  She grew up in a medical environment, as her father practiced cardiology and internal medicine.  Having been immersed in the medical arena in these numerous and various capacities, Sheryl has always been the “go to” person to help others through medical crisis with intelligence, sensibility and calm.  She completed the Family Guardianship Training Course.  Sheryl volunteers for "Art's The Spark," a program designed specifically for Alzheimer's patients sponsored by the Orlando Museum Of Art.  Consolidation of her vast professional and personal experiences gives Sheryl solid qualifications and qualities for patient advocacy. 

“Since my father was a physician, medically speaking, I’ve witnessed far more than the average person.  ‘Entertainment’ was going with my dad to the hospital while he read electro- cardiograms (EKGs)!  Personally, I’ve dealt with many medical challenges over the years, and, in part, because of my upbringing, I possess the ability to manage situations intelligently, sensibly and calmly.  However, when my father had a major heart attack, a Patient Advocate would have been a welcome professional on the scene.  I was the geographically far-away daughter, and I was pregnant.  Here was my dad, a cardiologist, the one who saved other people’s lives, in need of extensive, urgent medical care.      I felt helpless, as my mother and two sisters were doing everything 24/7.  The stress, fear, and anxiety were difficult beyond description for all of us.  Their efforts to continually keep me up to date were an added burden.  A Patient Advocate would have been so immensely helpful at this time, someone to take the reigns and be supportive to our family with my dad’s medical care needs and, additionally, personally, to keep me continually informed and involved from hundreds of miles away.”


Guiding You Through the Maze

Bridging the Medical Information Divide